Earth Hour

Earth Hour Day- Meaning, History and Facts

Here we will discuss about What is Earth Hour Day and why it is being celebrated all over the world.

EARTH HOUR DAY

Earth Hour Day is a worldwide campaign/movement which is organised by WWF (World Wide Fund). It is held annually to encourage individuals, societies, communities, shopping malls, corporates etc. to turn off electric lights which are not essential for one hour and thus that specific hour will be called an Earth Hour.

Event Timings are usually 8:30 to 9:30 pm (in the local zone) towards the end of March and generally last Saturday of March is the key focus day every year.

Note: Earth Hour 2019 timings will be same.

It is not limited to Electricity. Here, the main motive is to raise awareness among the people of the world about climate change. With the increase in global warming and other environmental issues, many adverse effects on earth have been seen in the recent years.

We the people of planet earth have to act against the rising temperature of the earth and have to focus on how to save energy for our future generations. Earth Hour is the initiative to fight against all the negatives and convert them into positives.

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EARTH HOUR DAY HISTORY

The concept was first created in the year 2004 when WWF Australia discussed ideas with advertising agency named ‘Leo Burnett Sydney’ for influencing people to act together on the issue of climatic changes. Large-scale switch off the idea of electric items first came in 2006, with the title named ‘The Big Flick’. WWF then presented their concept to Fairfax Media and to Sydney Mayor Clover Moore who agreed to give full support.

The first Earth Hour day was held on 31st March 2007 in Sydney where approx.2.2 million homes and businesses switched off their unessential lights for one hour. In October 2007 San Francisco did the same activity inspired by Sydney activities. After a successful event, the team decided to run this activity every year in March.

In 2008, it was held on 29th March, Earth Hour day became a huge movement where around 35 countries and more than 50 million people participated globally. For the first time, the UK gets involved in this campaign.Earth_hour_day

In 2009, It was held in 28th March, timings were 8:30 to 9:30, the theme of this year was “vote Earth” and it was messaged as ‘the world’s first global vote’. Here, WWF partners up Earth Hour to create fabulous celebrations of our mother earth. Around 88 countries participated globally which included more than 4000 cities and towns.

In 2010, 128 countries and territories took part and world’s iconic buildings and landmarks from one ocean to another stood in darkness.

In 2011, campaign title was named as “Beyond the Hour”. This tagline was created to make a pledge that we will take care of our mother earth even after Earth hour day i.e. we will reduce the consumption of resources throughout the year. The new logo was 60+. Previously it was “60”.

Here 135 countries took part with a record of 5251 cities and towns. The event also focused on “endangered species” like dolphins and tigers and how to save them.

In 2012, Headquarters of Earth hour was moving from Sydney to Singapore. Here more than 7000 cities across 152 countries took the part in the event.

In 2013, it was held on 23rd March, timings were same 8:30 to 9:30 (locally). Many initiatives were taken place globally such as-

Russia– petitions were signed by the people through WWF-Russia. It was done to make the amendments to current forest rules and legislation along with protecting seas from oil pollution. It reached more than 127000 signatures before the main event.

Africa– In Uganda the world’s first Earth hour Forest began where the aim was to restore 2700 hectares of degraded land. Here bank named “standard chartered bank” took the pledge to fill the forest with millions of trees (more than 250,000).

Argentina– Raising the protection of sea and species from 1% to 4%. Around 3.4 million hectares of the sea was protected at that time.Earth_hour_day

In 2014, Earth hour blue was launched for the crowdfunding purpose all across the globe. It was a collective effort from the individuals to make use of collected funds in realizing the global goals towards earth care. More than $60,000 was raised with this event from around 162 countries.

Earth hour became more successful with the digital revolution as many people were connected digitally to the event.

#Passthepanda selfies popped up in social websites. Massive support from the UK to Australia, Uruguay and Russia came. People across the globe shared photos on social platform regarding Earth hour day.

In 2015, for our mother Earth, a record of 172 countries across the world stands together for switching their light off for one hour. The tagline was “Change Climate Change”. More than 1200 landmarks were switched off during that period.

In 2016, 178 countries participated. With the increase of social platform, awareness was much higher compared to previous years.

In 2017, 10 years of the anniversary was celebrated for the Earth Hour and 187 countries participated and more than 3000 landmarks were switched off, 30 countries saw #EARTHHOURTREND, 15,393 Facebook Pages Donated their feed with potential reach up to 12 million.

In 2018, the theme was titled as “Let Nature Shine” with a focus not only on electricity but also on biodiversity on Solar-powered energy. Participation of 188 countries and territories were recorded. Around 18,000 landmarks were switched off for 60 minutes. Hashtags trended in across 33 countries. For the first time, people across the world joined connect2earth for conversation and to share their feelings towards Earth and nature.

Earth Hour 2019

It is going to held on 30th March 2019. The theme of Earth Hour 2019 has not been decided yet, but we know that it will be related to environmental issues. But I Have one question – Do we really need any tagline to work on it? The answer is NO. As a human being every problem related to earth is a major problem which is required to get control.

If you will think that what’s the benefit behind it !! is there any profit motive? the answer is again NO. Here we do things as per our need, our feelings, our duty towards “Mother Earth”. No one is forcing us to follow any trend but it is our sole responsibility to give back earth all the care it deserves.

Can we make a difference?

Rome wasn’t built in a day, in the same way, we cannot change daily activities in one day but together we can change the whole Earth resources consumption pattern. Don’t wait for Earth hour 2019 day, Save as much as the energy you can and advice other people to follow the same.

How can we celebrate Earth Hour Day?

You can post on social media by hashtags #earthour2019 or #earthhourday2019 so that many people will get aware of this event.

Participate in connect2earth and share your voice with the world by joining the conversation across the globe.

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Candlelight dinner- Romantic! at the same time-saving energy for the whole time. Good news is that you don’t need a partner for this thing, you can do it with family too. If every person adopt this pattern, you can imagine how much energy can be saved daily. Little contributions matters a lot.

Stay tuned for more updates about Earth Hour Day 2019, in the meantime, you can check how “Earth Day” is different from Earth Hour Day.

 

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Fahad Khan

I am a Post Graduate in Marketing and supply chain management with over 2 years of experience in a professional job and one-year experience at NGO. Earth Reminder must be our top most priority because resources which we are using today will not be there tomorrow. The sad part is we are not giving it back for example- Cutting trees daily but not planting new trees daily. Products which we are using are not natural anymore as some kind of manipulation is always there. Even now vegetables are not naturally grown from the soil as people use a chemical to grow them faster. With Earth Reminder, I am raising concern by bringing informational content related to earth care to the world and guiding them to contribute towards the Mother Earth.

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